Kitchenware retailer ProCook is taking action against plastic pollution by making major changes to the way its products are packaged. The brand is committed to using fully recyclable materials in its extensive cookware and knife ranges resulting in 90% of all plastic packaging being eliminated in these ranges by the end of the year. Moreover, ProCook has committed to removing 95% of plastic packaging from all of its products by the end of 2019.
Non-biodegradable packaging such as EVA packing material, shrink wrap and polythene is being replaced with 100% recyclable card packaging in all ProCook cookware and knife ranges. The new card packaging is designed using a simple layered construction and innovative folding techniques to protect products during transit.
ProCook’s owner Daniel O’Neill commented: “We have taken the big step to overhaul our packaging after considering the impact our sector has on the environment. As retailers we have a responsibility to consider the wider effect of our business activity, and addressing product packaging is a significant step in the right direction.”
He continued: “Our new packaging has been designed with careful thought and a long-term goal in mind – we want our customers to feel good about spending their money with ProCook in the full knowledge that we are a company that cares and is committed to reducing single use plastics.”
Talking about ProCook’s knife packaging specifically, Daniel stated: “ProCook customers can be assured that products will continue to be packaged to very high standards with every consideration taken to ensure that safety and product protection are paramount. For instance, layered cardboard houses our knife blades very securely and is every bit as safe as the old EVA packaging. We’ve designed it to be secure and robust to ensure all orders arrive with customers in optimum condition.”
ProCook uses biodegradable plastic bags in their retail stores, which are now made from recycled plastic bottles.
ProCook’s announcement coincides with IRI’s latest European Shopper Insights Survey which shows that two-thirds of British shoppers empthasise with retailers that clearly demonstrate their commitment towards using less packaging, that respect the environment and demonstrate fairness, transparency and integrity.
Visit www.procook.co.uk
Top: Free of plastic packaging – a cardboard packaged knife from ProCook.
