Brabantia’s second wave of new product launches for its centenary year includes the introduction of a new category – bakeware. Aptly named, the Celebake range includes loaf tins, springform cake tins, muffin tins and a baking set with high quality scratch resistant Whitford Quantanium non-stick.
Earlier this year, Brabantia marked its 100 -years of trading with the re-launch of its retro Patrice flower print – a bestseller from 1969. Bryan Edgar, Brabantia UK’s national account manager notes that the print is “an iconic design to this day.” He notes: “Being an interior design lead brand lends itself perfectly to this eye-catching design.”
Other special launches to mark the year have included a Celebration design ironing board cover, and the striking limited edition Bon Touch Bin in vegan leather Bo Bin by Dutch Designs vegan leather by Dutchdeluxes.
Brabantia’s special year has also been marked with the award of Royal Designation from His Majesty King Willem Alexander of the Netherlands. The announcement was made a centennial event in Eindhoven, where Prof. Dr. W. van de Donk, King’s commissioner in the Province of Brabant, presented the certificate to Brabantia’s ceo Tijn van Elderen.
Tijn commented: “It is an honour for our family to have the right to use the royal designation at Brabantia. It crowns our 100 years of craftsmanship and the courage displayed by my father, grandfather, great grandfather, uncles and all of the Brabantia family today.”
Brabantia started in 1919 as Van Elderen & Co in Aalst Netherlands and began by producing milk cans, jugs, sieves and funnels. The company is now know across the globe as an interior design brand, renowned for bringing smart and stylish design to the kitchen and home.
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