Rex London gets Queens Award

Representative deputy lieutenant for the London Borough of Ealing, Richard Kornicki presented the Queen’s Award for Enterprise: International Trade to housewares and gift supplier Rex London on Friday (September 27). The Award recognises the company’s spectacular export growth. It products include bestselling lunch bags and drinks bottles. However, sales director Nigel Biggs warned of the impact of a hard/no deal Brexit.

Since 2012, the company’s exports – to over 70 countries worldwide – have soared by more than 250%, accounting for around 55% of total sales last year. More than 60% of those international sales went to the EU – with France, Germany, Spain and Belgium being the key markets.

Nigel highlighted the importance of staying connected with international customers, attributing Rex London’s successes to this outward facing strategy.

“We are excited and proud to receive this recognition of our hard work,” Nigel commented. “We take a global outlook – with a particular focus on Europe. Our websites are fully translated into French, German and Spanish, and we participate in several European trade shows each year.”

Above: Rex London’s products include lunchbags, mugs and drinks bottles: Chester the Cat design pictured.
Above: Rex London’s products include lunchbags, mugs and drinks bottles: Chester the Cat design pictured.

He continued: “Clearly, we are worried that a hard or no-deal Brexit would affect the continued growth of our business, and our ability to expand further into European markets. That’s why we have recently established bases in Germany, the Netherlands and Belgium so we can sell direct to local retailers. This presence will also act a foothold in the EU should the UK leave without a deal, allowing us to avoid additional custom clearances while maintaining prompt delivery to our customers.”

He cautioned that any shift in order processing may have a long-term impact on staffing numbers in the Acton based UK operation.

 

Top: Rex London’s sales director Nigel Biggs is presented with the Queen’s Award for Enterprise: International Trade, by deputy lieutenant for the London Borough of Ealing, Richard Kornicki.

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