Ambiente’s trade marketplace Nextrade is enabling retailers that did not attend the recent show to place orders with some of its leading exhibitors. Footfall at last month’s international trade show was down as coronavirus travel restrictions began to escalate due to and storm Ciara caused disruption.
Nextrade made a strong start, achieving 800 high quality leads from across the entire world in the five days of Ambiente 2020. The platform was officially launched last October (following a pilot phase), and is a free service for retailers. Ambiente saw its international rollout, with retailers registering from 26 different countries.
Brands already on the digital platform include Asa, Berghoff, Blomus, Koziol, Leonardo, WMF, Zieher and Zwilling.
“As the first order and data platform for home and living products, Nextrade is setting new standards in bringing together supply and demand,” states Philipp Ferger,Tendence and Nordstil group show director and ceo of nmedia. He emphasises: “Visitors wanting to place orders are no longer limited to the trade fair itself, but can do so 365 days a year.”
Philipp also reports that: “The team is currently working flat out, integrating new suppliers into Nextrade,”
Top: One of the many advertisements for new digital ordering platform Nextrade at the recent Ambiente.
