The Scullery’s post lockdown optimism

While non-essential shops in Scotland do not have a re-opening date yet, The Scullery in Broughty Ferry, near Dundee has started to deliver customer orders following interest in its Facebook posts. Owner Kenny Mitchell is “encouraged that many people want to shop locally.”

Kenny took over the town’s homewares store last October, revamped and renamed it The Scullery, focusing on kitchenware and gifts. During lockdown he has been regularly posting on social media, focusing on activities such as cheese making, barbecues and home baking. The store has also featured Scottish designers and its own Scullery Maid textiles in its posts, and is promoting a gift voucher initiative, adding 20% extra to its vouchers bought in lockdown in advance of the shop’s reopening.

Above: Looking into The Scullery.
Above: Looking into The Scullery.

“We’ve been encouraging customers to post feedback and share photos,” says Kenny. “Over the past three weeks we’ve started to take orders via Messenger resulting from our posts and delivering to 60 customers in the local area.” The local traders’ association is also providing mutual support for members, sharing social media posts.

The Scullery’s lockdown sellers include baking tins, Mason Cash coloured mixing bowls (from The Rayware Group) and Russell Hobbs hand mixers from EPE.

Above: Kenny inside The Scullery.
Above: Kenny inside The Scullery.

Kenny is “reasonably optimistic” for post lockdown trade, and hopeful that customers will support the shop when it reopens. “Some people have got used to buying things on Amazon and eBay but I’m encouraged that many people want to shop locally,” he acknowledges. The town has a large elderly population that “are not affected by furloughing, have a bit more money to spend, and like to see and feel quality.”

The possibility of local tourism (as people cannot go further afield) may also benefit the shop, as well as its location “in the heart of golf country,” notes Kenny.

 

Top: Kenny and Nicola Mitchell outside The Scullery, Broughty Ferry.

MORE NEWS
Copy of Progressive Preschool featured image - 2025-05-01T154342.434
 
Retailers are readying their outdoor dining offering and PH has been finding about the latest trends in the sector, how the market is faring and the latest products set to launch....
Copy of Progressive Preschool featured image - 2025-05-01T151856.753
 
The 2025 Licensing Awards are now open for entry – with a closing date of Friday 30 May 2025. ...
Copy of Progressive Preschool featured image - 2025-05-01T150041.266
 
Horwood has appointed five new recruits to its team to accelerate its growth plans. ...
Parcel
 
The latest news on BHETA’s ‘small parcels’ lobbying campaign, is that the Chancellor has agreed to review the customs treatment of low value imports. ...
Copy of Progressive Preschool featured image - 2025-04-30T200259.174
 
Sustainable cleaning product company, Composty, has made it to the final eight companies in the Amazon Sustainability Accelerator programme. ...
Copy of Progressive Preschool featured image - 2025-04-29T160956.016
 
Pure Table Top's partnership with Eleanor Bowmer for its Electric Coast Collection struck gold at last week's Brand and Lifestyle Licensing Awards. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.