Hot on the heels of BBC One’s successful re-launch of TV cooking show Ready Steady Cook this year, Banijay Brands has announced the launch of a new consumer products programme for the iconic cooking brand.
The brand is back with a modern style guide and suite of creative assets, which offer new opportunities to develop products across a range of categories including food storage, kitchen appliances, cookware, textiles, foodstuffs and digital products for the much-loved, heritage brand.
“Worldwide consumers and audiences love Ready Steady Cook and we’ve seen a real rise in fans from younger demographics,” states Jane Smith, group director, brand licensing of Banijay Brands. “This classic heritage brand is both nostalgic and fresh in bringing together people, generating culinary ideas, and providing great entertainment, creating an exciting opportunity for new licensees and partners. The quality and popularity of the Ready Steady Cook brand means the products are sure to fly off the shelves.”
The programme re-launched in early March 2020 on BBC One from Remarkable TV, with popular celebrity Rylan Clark-Neal as its presenter. The Ready Steady Cook brand is also internationally renowned and recognised: the TV show has been adapted in over 20 territories.
Interest in home cooking has surged since lockdown, as well as an appreciation of its capacity to bring loved ones together. Jane reflects that: “Consumers’ relationships and experiences with food in the home have never been more important, which makes ‘now’ the perfect time for Ready Steady Cook to be a brand partner for licensees in the culinary space.”
She also highlights: “The Ready Steady Cook brand values mirror that of kitchens around the world, with a particular focus on value for money, sustainability, managing food waste and provenance; all of which will resonate with economically-conscious and environmentally-aware consumers looking for exciting culinary products to add to their homes.”
The show has performed particularly well for younger viewers. It was above the broadcaster’s slot average by +10% for Adults 16-34, engaging a new generation with contemporary food themes. The format covers cooking on a budget, eating healthily, and feeding a whole family, while reflecting the changes in food and British cooking over the past decade
Banijay Brands will launch at Festival of Licensing –this month’s virtual event that runs Tuesday to Thursday (with global events throughout October) – with senior executives available for meetings at the virtual conference. Banijay’s portfolio also includes MasterChef, Eat Well for Less? and Sunday Brunch.
CLICK HERE find out more or to register for Festival of Licensing October 6-8 2020
Top: The refreshed logo for Ready Steady Cook.
