Tower (from RKW) has introduced a new brand, Natural Life, which aims to help consumers lead a more sustainable life. Its initial collection – Natural Life Home Utility – features eco-friendly cleaning products. Moreover, the brand has partnered with the WeForest organisation, pledging to donate 2% of profits from each sale to drive the restoration of forests.
Home Utility products include dustpans and brushes, fantail dish brushes, sheep’s wool dusters, pot scrubbing brushes and floor scrubbing brushes. All timber utilised in manufacturing is FSC-certified and packaging is printed with natural soy-based inks, while the carton boxes feature recyclable and compostable paper tape seals.
The brush bristles and wool materials are naturally sourced from horses and sheep during their grooming season in summer. Horsehair is naturally strong, creating a long-lasting finished product, while lamb’s wool naturally produces static electricity to attract dust particles and amplify cleaning ability.
The dustpans have been constructed using recyclable steel and renewable materials such as Tampico and hemp are also used in brush bristles and hanging ties.
Top: Natural Life Home Utility by Tower is the first instalment of a growing range of eco-friendly housewares.
