Ultimate Products appoints European advisor

Ultimate Products has appointed Simon Hathway as an external adviser to its European business with immediate effect.

Simon is a hugely experienced independent adviser, consultant and non-executive director with over 25 years’ experience in international retail. His previous executive roles have included commercial director for Action (the Netherlands-based international discount store chain), head of multichannel for Wilko, business solutions sirector for AS Watson Group in Asia, and a variety of senior roles for Sainsbury’s.

Recent advisory roles have included proposition development with a leading French hypermarket chain, strategy and sourcing development for a pan-European discounter, and category management planning for a German retailer.

Europe is becoming an increasingly important part of Ultimate Products Group’s strategy, and the Group has a number of strong and growing relationships with leading supermarkets in the region. Recent customer wins include Kaufland, one of the leading hypermarket chains in Germany, and Biedronka, the largest chain of discount supermarkets in Poland.

Above: Salter, the UK’s oldest housewares brand, established in 1760, is among Ultimate Product’s brands. Heston Blumenthal is shown using Heston Blumenthal by Salter scales.
Above: Salter, the UK’s oldest housewares brand, established in 1760, is among Ultimate Product’s brands. Heston Blumenthal is shown using Heston Blumenthal by Salter scales.

“We are hugely excited about the prospects for Ultimate Products in Europe,” states Simon Showman, ceo of Ultimate Products. “We already have a strong business in the region with a number of leading European supermarkets and also have a growing online presence there. Simon’s appointment will add even more strategic focus and operational-know how to our European operations, and we are delighted to have someone of his vast international retail experience on board.”

In the last financial year, the Group’s International (ie non-UK) revenue represented 34% of total sales, and it currently sells into 38 countries worldwide. Germany, where the Group has an office and a showroom in Cologne, performed particularly well with revenue up nearly 27% on the prior year. In March this year, Ultimate Products also announced that its Petra brand had received its first substantial order from one of Germany’s leading retailers.

Above: Ultimate Product acquired the long-established German SDA brand Petra in 2021.
Above: Ultimate Product acquired the long-established German SDA brand Petra in 2021.

 

Commenting on his appointment, Simon Hathway says: “I see enormous growth potential for Ultimate Products’ outstanding portfolio of homeware brands with European retailers, and supermarkets in particular. Ultimate Products is a business that I have worked with as a customer and admired for many years, and I look forward very much to supporting the team in achieving their ambitious international growth plans.”

 

Top: Simon Hathway, external adviser to Ultimate Products; European business.

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