With vibrant new packaging, new social channels on Instagram and TikTok and an influencer campaign, Magic Bullet is rebranding to better reflect the modern Gen Z consumer. The first Magic Bullet SDA was introduced nearly 20 years, making a big impact on food preparation.
Along with a new website, the brand is promising a host of new product launches this year. Its new influencer campaign aims at helping emerging cooks with helpful tips and inspiration to build creativity and confidence in the kitchen.
“This rebrand marks a new, exciting era for Magic Bullet,” said Justin Giouzepis, chief marketing officer. “It’s very much a ‘show, not tell’ strategy that communicates how Magic Bullet products energize and inspire the modern consumer to develop their cooking skills in a fun and carefree way, without any pretence or pressure.”
Top: Vibrant new imagery for Magic Bullet.
