With vibrant new packaging, new social channels on Instagram and TikTok and an influencer campaign, Magic Bullet is rebranding to better reflect the modern Gen Z consumer. The first Magic Bullet SDA was introduced nearly 20 years, making a big impact on food preparation.
Along with a new website, the brand is promising a host of new product launches this year. Its new influencer campaign aims at helping emerging cooks with helpful tips and inspiration to build creativity and confidence in the kitchen.
![Above: Magic Bullet is inspiring the young Gen Z consumer to be creative with food preparation.](https://www.housewaresnews.net/wp-content/uploads/2022/07/8-magic-bullet-party-food.png)
“This rebrand marks a new, exciting era for Magic Bullet,” said Justin Giouzepis, chief marketing officer. “It’s very much a ‘show, not tell’ strategy that communicates how Magic Bullet products energize and inspire the modern consumer to develop their cooking skills in a fun and carefree way, without any pretence or pressure.”
Top: Vibrant new imagery for Magic Bullet.