BHETA’s latest quarterly economic report into housewares, small domestic appliances, DIY and garden confirms that while most sectors are experiencing year on year downturns, value and volume figures remain higher than prior to the pandemic.
“The aim of the BHETA Quarterly Report (which is exclusive to members) is to pull together different sources of quantitative and qualitative market data to inform and bring the industry together in common causes,” explains BHETA marketing manager Steve Richardson. “It is produced primarily with GlobalData to help improve a shared understanding of the market between retailers and suppliers, and also references other producers of contemporary market information.”
The report shows the performance of 24 key product categories across the Homewares, DIY, Gardening & Electrical sectors and provides an opportunity to benchmark individual businesses against the market. The report also includes information on the economic climate, how customers are shopping using Google, consumer behaviour and retail forecasts.
For the first time the BHETA Quarterly report has some of its categories sponsored by some of the leading suppliers from the DIY and Gardening, includes sponsor companies’ commentary on industry challenges and opportunities.
Steve reports: “Fundamentally the report proves that while a majority of companies are experiencing a YOY dip versus last year, the new consumers who entered the market over successive lockdowns are very much still there. Overall figures remain up with significant future opportunity vis a vis pre-pandemic 2019.”
He concludes: “It’s now all about how to make the most of things and we are grateful to our expert sponsors for their insights on the next moves forward.”
* For more information contact BHETA’s Member Services on 0121 237 1130 or visit bheta.co.uk
Top: “The new consumers who entered the market over successive lockdowns are very much still there,” states BHETA’s Steve Richardson. Home cooking was one of lockdown activities that introduced new consumers to the kitchenware market.
