The acquisition includes the brand, stock and assets of Hemel-based importer East West Europe, a licensed kitchen, homeware and gift specialist.
Following completion of the deal, Joe Davies has signed new licensing deals with Bree Merryn, Emma Lawrence, LoveLilly Art, Paper Shed Designs, Sunny by Sue, Louise Tate, and Siobhan Harrison.
Paul Hooker, md of Joe Davies, commented: “We have been working with East West for several years and know the collection and brand intimately. The range is perfect for independent retailers and a firm favourite with our customers. We are very pleased to have secured a number of licence agreements with some of the UK’s leading artists to help us develop the East West brand within Joe Davies into the future.”
Retailers can order the whole East West collection from Joe Davies immediately and the range will be on the company’s stand at Hall 7 Stand C30/E31.
For enquiries contact Joe Davies on 0161 975 6300 or visit www.joedavies.co.uk.
