Victorinox opens London flagship store

Victorinox says that its move to Oxford Street reflects the brand’s growing influence in British retail. The 169m2 store in the new design concept, which has already been rolled out in Brunnen, combines the Victorinox values of quality, functionality, innovation and iconic design, with refined details.

In the store, the brand’s corporate history, products and core values are combined to create a unique shopping experience.

Personalisation stations allow visitors to assemble their own Swiss Army Knife and customise it, while the other products are presented in a way that allows customers to engage with and experience them.

MORE NEWS
Copy of Progressive Preschool featured image (45)
 
CRIMPiT, the kitchen gadget and accessory brand, was named Small Business of the Year at the recent British Small Business Awards....
Copy of Progressive Preschool featured image (44)
 
ReBorn has raised over £400,000 in investment on the Crowdcube platform to fund its next stage of growth. ...
Copy of Progressive Preschool featured image (42)
 
RKW has announced a new distribution partnership in the UK and ROI with Pasabahce glassware. ...
Copy of Progressive Preschool featured image (43)
 
OXO has recently donated £16,000 worth of essential kitchen products to UK charity In Kind Direct, as part of the ‘Warmth this Winter’ campaign. ...
Copy of Progressive Preschool featured image (41)
 
The Salter team exhibited at Good Food Show from 21-24 November 2024 to showcase its rebranded look and share its ‘The Experts in Everyday messaging....
Copy of Progressive Preschool featured image (18)
 
Spring Fair has announced a line-up of industry leading bellwether brands as the show expects 1,200 exhibitors with over 30,000 visitors shopping the show for their next best sellers....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.