The US manufacturer has launched the artist-designed wraps to celebrate creativity and self expression in and out of the kitchen.
In line with its recent rebrand, Magic Bullet is giving away a limited number of the new wraps to inspire its modern consumers to get creative in the kitchen.
Last year, the brand introduced itself to Gen Z customers with a refreshed product line providing fun, versatile and accessible appliances.
John Olson, brand manager at Magic Bullet explained: ” Magic Bullet’s new branding and wraps puts a refreshed spin on the brand for a new audience that cares deeply about individuality and authenticity. Our hope is that the brand and new decorative accessories not only add a splash of colour to consumers’ worktops, but further emphasise the power of self expression in our lives and in the kitchen.”
To design the wraps, Magic Bullet teamed up with Shanee Benjamin, Jiaqi Wang, and Spencer Gabor. All three wraps fit around the base of the Magic Bullet Original Blender and are made of durable, waterproof, and easy-to-clean material.
In addition to the new wraps, the brand has partnered with Canstruction, a global hunger relief non-profit organisation, which hosts events in cities around the world to benefit food banks.
In September, Magic Bullet will sponsor Canstruction Orange County’s month-long competition in conjunction with Festial of the Children at South Coast Plaza in Costa Mesa, California. The competition sees entrant design and build sculptures out of canned food and at the end of the event, the cans are donated to local food banks.
Gregory Scott, president and ceo of Community Action Partnership of Orange County, commented: “We are thankful for Magic Bullet’s generous donation and support in helping us end huger and malnutrition in our community. This September’s event is sure to be an exciting showcase of the powers of community, food and creativity.”
For a limited time, consumers can redeem a wrap for free with the purchase of a Magic Bullet Original Blender.
