Taking place at Messe Berlin from 1 to 5 September, organisers will build on the success of previous years, while evolving the event to reflect current trends.
As it enters its 99th year, IFA Berlin 2023 exhibitor registration has shown 78% of retained business, while the remaining percentage comes from new business.
In a recent press briefing ahead of the show, IFA Management’s managing director, Oliver Merlin, explained: “Slowly and over a period of time, we are gradually introducing new segments, new features, new content and new experiences, so that you can see IFA evolving as a product.”
Oliver said this year’s show is already incorporating many exciting new features. Specifically, through the new ‘The retailer is king’ programme, IFA 2023 is looking to more effectively target retailers and buying groups, seeing as they are ‘a key conduit of all of our messaging and understanding of what is going on in the market’.
This year, the show’s press communications have been extended beyond the existing contacts and traditional press outlets to include influencers and the entire online ecosystem. The show also boasts a new website.
A notable highlight of this year’s show is the IFA Leaders Summit, which will bring together top thought leaders in their fields, to cover some of the industry’s hottest topics, such as AI and chipping.
The show will also feature a sustainability village, a House of Robots, and an enhanced version of the show’s IFA Next zone dedicated to start-ups.
