Consumer Brands is now the official licensee of Morphy Richards in the UK.
Sales director, Paul Simpson, said: “I’m delighted to be back with the brand that I had 10 fantastic years with at the start of my career. It’s even better to be back with a great team that I’ve worked alongside for the past 15 years to continue our journey.”
Rob Wileman, managing director, added: “We have a truly unique opportunity, in the UK – Morphy Richards has an 86% brand recognition, which is up there with industry leading global brands. With the right products and a great team, I truly believe we can re-establish Morphy Richards into the envy of the industry.”