The new ‘Yeah, it’s that simple’ initiative aims to showcase Nutribullet’s unique point of difference in the blending category – speed, versatility and simplicity.
Nutribullet’s new creative campaign reassures consumers that anyone can achieve overall nutrition and wellness in every meal with its single-serve blender.
Launching in time for the Christmas season, the campaign consists of a 15 second and 30 second advertising spot, as well as a social video and audio clips, and will encompass work across TV, digital, OLV, website and social media. The campaign will continue into 2024 across a variety of integrated channels.
The advertising spot focuses on one family’s use of a Nutribullet throughout the day and conveys a lively, energetic feel. The ad jumps from scene to scene to showcase all of the food experiences and recipes that can be achieved.
Jodi Allen, president at Nutribullet, commented: “The ‘Yeah, it’s that simple’ campaign underscores Nutribullet’s commitment to making healthy living accessible and simple for all. Whether consumers are looking to create a nutrition packed shake or a new trending recipe, Nutribullet is ready to quickly deliver real food experiences made simply.”
The campaign was developed with ad agency VCCP US, who led the creative and strategy work.
Brett Edgar, ceo at VCCP US, said: “Our team saw a great opportunity to lean into the single-push functionality and versatility of the Nutribullet products – and to have a little bit of fun with it at the same time. The creative evokes energy and excitement to uncover the simple ways to live a balanced lifestyle.”
