Dexam has acquired wine accessories and barware company, CellarDine, with immediate effect.
The deal brings all distribution together under one roof, enabling customers to buy all the Dexam and CellarDine products with ease. CellarDine’s founder, Peter Dunne, will also be joining the Dexam team and will be assisting with the transition.
Bryony Dyer, managing director of Dexam, commented: “We are hugely excited to be bringing CellarDine into our product portfolio. This takes us into a new product category and we are very excited to be able to extend our customer base too.
“As with most Dexam products, you will be able to buy most ‘Cellardine by Dexam’ in singles and add to your orders of all the Dexam lines that you have come to know and love. I look forward to supplying customers old and new with this great range of wine and bar accessories and to work with Peter to bring the well-respected CellarDine brand to market.”
Peter added: “Having had the company for 25 years I have been thinking long and hard about the future of the business and when the opportunity arose to work with a like-minded company with such an excellent track record as Dexam regarding innovation and customer service, the decision was made all the more easier to work with Bryony and the superbly talented team at Dexam.
“On a personal note, I am very excited about the future of CellarDine under the new Dexam ownership and will remain fully involved and continually committed to developing innovative products.”
