New brands join Tower at Ambiente

RKW’s growth continues as it welcomes new brands to its stand at Ambiente this year, with Tower, Swan, Barbary & Oak, Wade, Royal Victoria, Milton Brook and more being showcased.

RKW will also be announcing two new partnerships with world-renowned brands at the show.

Tower 

As RKW’s flagship brand, Tower boasts over a century of British manufacturing and design excellence. From SDA to cookware and kitchen accessories, Tower provides high-quality everyday kitchen and homeware essentials. Pushing innovation within every Tower product category, RKW has new technology and product designs to exhibit at Ambiente.

Tower Sera

Introducing the newest collection from Tower – Sera. The elegant products are inspired by  luxurious designs with a sophisticated colour palette. The smoked black complements the classic matte black, midnight blue and grey finish. This new collection will be available as a kettle, toaster as well as housewares, such as bread bins and canisters.

Tower VIPs

Vortx Intelligent Performance System is Tower’s new technology, created to make cooking in an air fryer easier. An internal sensor detects the temperature of the food, utilising AI to calculate the required cooking time, taking the guesswork out of cooking. The air fryer will also have a choice of six modes including fries, chicken, shrimp, steak, cupcakes and fish.

Tower Air Fryer Accessories

From Tower’s success within the Air Fryer category, it is now looking for more ways to improve the cooking experience when using an air fryer, producing innovative cooking accessories. Crafted with sustainability at the forefront, the accessories are reusable and feature a robust design.

The silicone trays utilise a unique ribbed texture using Lineair technology, ensuring excellent heat distribution and air circulation, as well as the collection of excess fat and oil. The trays are available in various shapes and sizes.

Tower is also introducing three types of reusable liners, gold perforated liners, black perforated liners, and black base liners.

New Tower SmartStart products

There are four ranges in the SmartStart collection – Classic, Gourmet, Forged, and Ultra Forged – each with various methods of manufacturing such as Pressed and Forged Aluminium. There is also a clear trade up across the collection to fit every use and budget. At Ambiente this year, Tower will be exhibiting new SmartStart products: pan sets, a wok, a multi-pan and a grill pan, all available in the four ranges.

With the new products comes the second burst of the TV marketing campaign, showcasing the red tick technology, shown as part of the lucrative run-up to Pancake Day in February.

Tower Cerastone Pro

Cerastone Pro takes the Tower cookware collection to the next level as a high-quality upgrade to the Cerastone cooking range. Complete with a four-layer non-stick coating that is 15x stronger than standard non-stick coatings, while a 25-year guarantee ensures that the pans are designed for longevity.

The energy-efficient Inducto base ensures every pan heats up 25% faster. The Inducto base encourages thorough cooking with no heat spots, and can be used on any hob type, including induction. The ultra-tough forged aluminium body ensures the pans are durable and are oven safe up to 220C for full cooking versatility.

Tower Diamo

The cookware collection from Tower draws the eye to brighten up any kitchen with Diamo’s shimmering finish and an embossed design to elevate food out of oil and cooking juices, ensuring thorough and even cooking without any hot spots. The collection has great cooking versatility as it can be used on any hob type and is oven safe up to 170C.

Tower Ozone bins

As part of the new sensor bin ranges, Tower has developed the Ozone bins, complete with Ozone Filter Fresh Technology to help reduce unpleasant odours, filtering out particles for cleaner, fresher air. An additional carbon filter complements the technology, soaking up excess moisture from within the bin to help remove unwanted smells.

Each bin has a generous capacity of 50L, 60L and 65L. The 50L Ozone recycling bin has the sensor lid on top with a pull-out drawer at the bottom with a removable bucket, for separating out household waste. The 65L Ozone bins offer a more contemporary look  with the addition of wooden legs. All three bin capacities are available in multiple colours, black, grey, stainless steel and white, and the 65L Ozone bin also comes in copper.

New Swan Stealth products

The Stealth range has become one of Swan’s most popular ranges. With a sleek, streamlined  design, the range features high performance functionality. The contemporary range features an all black design with a sleek matte finish. The new products will see this collection expand into the housewares category, with sensor bins, dish racks and more to make a cohesive kitchen look.

Swan Nordic collection

One of Swan’s biggest collections, Nordic is the recognisably Scandi inspired collection, utilising the soft wooden aesthetic and neutral colours of Sweden, Norway, Denmark and Finland. In 2024 Swan will be adding to this collection with new colours to complement the wooden accents, the first is Fuchsia Rose, adding a pop of colour to any kitchen. The second is Oatmeal, a soft natural colour.

Swan Serenity and Elegance collection

The new Serenity collection from Swan features a matte finish and chrome accents, encompassing the signature Swan design. The collection will be available in black and white as a kettle and toaster, there will also be bread bins, canisters, mug trees and towel poles in housewares.

The unique design of the Elegance collection features an indented design fading from larger to smaller textures near the top of the kettle, toaster and more in housewares. The gloss finish with a chrome accent sets the collection apart and will be available in both black and white.

Wade

Founded in 1810, Wade has a rich history, evolving from a textile manufacturer to one of Britain’s most beloved porcelain manufacturers. Wade has created various ceramics, from decorative to practical, from mini-figures to 40-litre flagons in all shapes, sizes and designs.

Among its iconic creations is the fish-shaped water jug, Wade plans to re-imagine this historic piece by collaborating with local artists, adding a unique twist. Wade is working on creating new dinnerware sets, utilising a mix of old and new ceramic techniques, resulting in top-quality products and designs. Along with intricate details in the pottery, to add an extra level of detail to some of the designs, a few heritage-inspired pieces will proudly continue to be crafted in Staffordshire, preserving the local connection.

Royal Victoria

Royal Victoria has been a pioneer in design and sophistication since its inception. The brand is set to continue its legacy with fine bone china, drawing inspiration from past collections while infusing a modern aesthetic for a new generation. At Ambiente, Royal Victoria will be showcasing the new 18/10 stainless steel cutlery sets and lead-free crystal glassware.

Milton Brook

Famous for its high-quality mortar and pestles, Milton Brook has become a staple in home kitchens and professional kitchens alike. Milton Brook is excited to announce that along with the brand re-launch, it will be showcasing its latest mortar and pestles at Ambiente this year, carrying on the craftsmanship that the brand has built over the past century.

Visit RKW’s biggest stand ever at Ambiente in Hall 8.0, stand M40, to learn more about any products please contact sales@rkwltd.com.

MORE NEWS
Copy of Progressive Preschool featured image (36)
 
WildBrain CPLG has been appointed by ETABLISSEMENTS PEUGEOT FRÈRES and its subsidiary PEUGEOT FRÈRES INDUSTRIE to represent the PEUGEOT brand globally....
Copy of Progressive Preschool featured image (35)
 
One of the key tools of any kitchen, knives make up an important part of the housewares landscape. PH finds out about the latest launches and what drives sales....
Copy of Progressive Preschool featured image (34)
 
This month, Andrew Goodacre, ceo of BIRA, weighs in to the question on every supermarket's lips - to serve or self serve? ...
Copy of Progressive Preschool featured image (33)
 
Spring Fair will launch the Licensing Lab in partnership with Fabacus and Licensing International at the next show....
Copy of Progressive Preschool featured image (32)
 
HORL has introduced scissors which can be sharpened at home – with the HORL Sharpener....
Copy of Progressive Preschool featured image (31)
 
New research by Joseph Joseph has revealed that 72% of Brits struggle to clean or organise rooms in their home. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.