For the seventh time in a row, Zwiesel Glas’s status as the world market leader for upscale hotels and restaurants has been confirmed. The Symbiosis decanter has received the Iconic Award: Innovative Interior.
In business magazine WirtschaftsWoche and the Swiss University of St. Gallen’s joint survey, Zwiesel Glas was once again named World Market Leader Champion for 2024 in the Crystal Glassware for the Upscale Hotel and Catering Industry category.
This is the seventh time in a row that the award has gone to the Bavarian Forest glass manufacturer. When company owner Prof. Dr. Andreas Buske set this goal 20 years ago, it was unimaginable for many.
“We are very proud to have been recognised as ‘World Market Leader’ again in 2024. This title is a wonderful confirmation for us, but also a further incentive to become the global brand for all the moments that make life special,” said Andreas.
Zwiesel Glas joined forces with the US company Fortessa Tableware Solutions to equip the tables not only with perfect glasses, but also with matching cutlery and porcelain. The resulting Zwiesel Fortessa Group is a global leader in the tableware sector. Its portfolio ranges from top-quality glassware, cutlery and porcelain, to concepts and solutions for customers in the consumer and professional sectors.
In the consumer segment, Zwiesel Glas is driving forward the expansion of its high-quality brand business, which began with the brand relaunch in 2020, with the help of a two-brand strategy. The company was honoured with the German Brand Award in 2023, following multiple awards in previous years.
Zwiesel Glas was also honoured at the Iconic Awards: Innovative Interior 2024 for the design of its Symbiosis decanter as Winner in the Product Design – Kitchen and Household category. The prize is awarded annually by the German Design Council and sees itself as a trend barometer of the furnishing industry.
The focus of the awards is on quality, ease of use and pioneering ideas, as well as the selection of materials, the demand for sustainability and intelligent solutions. The internationally renowned award went to Zwiesel Glas for the third time in a row this year – in 2023 the Ink series was honoured, in 2022 the title went to the Glamorous series.
Andreas commented: “This illustrates our consistent, outstanding design expertise and shows how well Zwiesel Glas knows how to set new standards in the field of design.”
