Peugeot has appointed Eddingtons as distributor to independents in the UK & Eire with immediate effect.
Peugeot has a regional office in the UK, led by managing director Chris Gee, who said: “Strategically it makes perfect sense for Peugeot to remain close to our key customers and retain our direct relationships maintaining the flexibility to support the trade commercially with training, product information and marketing resources.
“The partnership with Eddingtons aligns our core brand values with their portfolio of existing non-competing brands, which effectively facilitates wider access to the Peugeot brand in the market with Eddingtons sales resource and distribution.”
Richard Walker Eddingtons managing director, commented: “Eddingtons is delighted to partner with Peugeot Saveurs to service key independents, department stores and garden centres throughout the UK and Eire. The new arrangement effective from 1 May completes our portfolio of world class brands and our strategy of bringing top marques to the sector, all under one duty paid delivery and order contact point with world class products available.”
