RKW is set to reveal its latest brand partnerships and an array of new product introductions at Exclusively 2024.
Rod Burrows, marketing director at RKW, said: “We are entering an exceptionally dynamic and busy period at RKW as we prepare our new launches for the 2024/2025 season. As we continue to execute our ambitious growth strategy across the UK and Europe, we are gearing up to showcase ground breaking product innovations across our brand portfolio.
“This year, our three stands will be located next to each other across stands EH400, EH402 & EH404 to showcase brands including Tower, Swan, Wade, Milton Brook, Royal Victoria, Barbary & Oak, Smeg and ViewQuest. We will also be exhibiting our Sur La Table collections on stand EH443 in collaboration with Pure Table Top. We are really looking forward to unveiling our latest innovations and connect with visitors both old and new.”
Tower
Good Food in partnership with Tower
The Good Food in partnership with Tower collection will launch a range of feature rich, premium housewares including storage, cookware and food prep. The collection will also feature a range of SDA products including air fryers, bread makers and multicookers.
The partnership will launch a range of tri-ply cookware with both loose products and comprehensive sets that are specially designed to be used with the vast Good Food recipe library. Crafted from Tri-ply stainless steel, the pans offer rapid and even heat distribution for more thorough cooking with no hot spots. The frying pans come with a superior ceramic non-stick coating that is 10x stronger than standard non-stick coatings and is PFAS, PFOA, PTFE, lead and cadmium free for toxin free cooking. Both the product and the packaging are fully recyclable and the product comes complete with a 25 year guarantee.
The partnership will also launch a range of air fryers including the GF17015, 10L Dual Side Oven & Basket Air Fryer with Vizion Viewing Windows. Specially designed to be used with the vast Good Food recipe library, the air fryer is split into two individual cooking chambers, one an oven and one a basket for ultimate versatility. The Sync function ensures that food in both sections finishes cooking at the same time and the product is complete with a number of cooking pre-sets for one touch cooking.
New Tower air frying technology
Tower has launched new technology, created to make cooking in an air fryer easier. An internal sensor detects the temperature of the food added to the air fryer and utilises AI to intelligently calculate the required cooking time. This is a true game changer to how consumers will cook in an air fryer, removing the guesswork out of cooking which is recognised to be a challenge for consumers, especially when they are switching from an oven to an air fryer. The range features a high definition TFT display providing crystal clear visibility for simple navigation and a seamless cooking experience. There will be a range of both single and dual baskets featuring this latest technology on display at Exclusively.
Also showcasing at Exclusively will be Tower’s premium range of air fryers, the Elite collection including the T17133 Vortx 25L Microwave Air Fryer & the T17141 18L Air Fryer Pizza Oven. The Microwave Air Fryer combines both a microwave and air fryer into one product saving worktop space and the Air Fryer Pizza Oven heats up to 400C for delicious pizzas with an authentic crispy base.
Trend leading co-ordinated kitchen collections
Tower will be unveiling its new trend colours for 2024/2025 across multiple collections including Renaissance, Solitaire, Cavaletto, Scandi and Sera.
Sera has been a fast-selling range and is now set to debut in the latest colourway Merlot, a deep hue that captures the richness of velvety berries, exuding opulence and luxury. It’s paired with a smoked black trim creating a timeless and elegant look in any kitchen. The collection will also launch in Ivy Green, which embodies freshness and vitality, bringing a sense of rejuvenation and tranquillity to any space.
The latest SmartStart products
Following on from the successful SmartStart cookware launch in 2023, the collection has expanded for the 2024/2025 season. SmartStart cookware utilises temperature sensing technology to take the guesswork out of cooking. The temperature sensor, in the shape of a tick, is built into the non-stick coating, glowing dark red when the optimum cooking temperature has been reached.
As part of a £1million TV campaign at the start of the year, Tower introduced new pan sets, as well as a wok, multi-pan and grill pan to the range for a complete kitchen collection. Each of the new releases are available in the four SmartStart ranges, Classic, Gourmet, Forged and Ultra Forged providing a clear trade up across the collection from suitability for various hob types, to non-stick coatings and handles.
Swan
Coordinated kitchen collections
The Stealth collection has become one of Swan’s most popular ranges, thanks to its sleek, streamlined design. The range features high performance, impressive functionality in a striking all black design with a sleek matte finish. The new products will see this collection expand into the housewares category, with sensor bins, dish racks and more to make a cohesive kitchen look.
Swan will also display new collections Serenity, Elegance, Nordic, and Townhouse with on-trend colourways for the 2024 and 2025 season.
Retro Revive
The Swan brand continues to thrive fuelled by strategic investment into its coordinated kitchen collections. Its Retro collection has been a consumer favourite ever since its original launch over 10 years ago in 2013. Since then, the range inspired by the 50s, 60s and 70s has been a fashionable statement in kitchens across the UK and particularly popular with influencers on social media. Available in 10 on-trend colours across both SDA & housewares, the Retro trend is certainly as popular as ever. Fast forward to 2024, Swan is gearing up to unveil its latest collection: Retro Revive. This revamped range draws inspiration from the Retro collection but infuses it with a contemporary twist. The range of SDA & housewares will be on display at Exclusively so be sure to check out the next phase of Swan’s evolution.
Swan will also display new collections Serenity, Elegance, Nordic, and Townhouse with on trend colours for the 2024 and 2025 season.
Swan x Lynsey Collection
In 2022, Swan collaborated with cleaning sensation Lynsey to launch a range of floorcare products.
Building on the success of the initial range, Swan is excited to unveil the expanded collection, now encompassing a wider array of products, not just across floorcare but also cleaning products such as dryer balls and toilet brushes, all styled in Lynsey’s famous favourite colour, pink. Hero floorcare lines include the SC15827QOC
22.2V Cordless Anti Tangle Vacuum Cleaner, SC15829QOC 14.8V BLDC Cordless Handheld Pets Vacuum and the SC30131QOC 16-in-1 Steam Mop, with variable steam settings. Hero housewares lines include the SWFC1002QOCN Turbo Spinning Mop and the SWFC1000QOCN Spray Mop. The Turbo Spinning Mop features two water tanks, which separates dirty and clean water in the bucket to prevent cross contamination when mopping multiple surfaces while the spray mop comes with 3 different machine washable mop heads to tackle the toughest of cleaning tasks.
Barbary & Oak
Barbary & Oak will be exhibiting at Exclusively, with its new cookware collections and tabletop products which are both highly functional, whilst inspiring in the home. Backed by RKW’s 35-plus years of product development, manufacturing and distribution experience, the Barbary & Oak team continually researches up-and-coming trends from all around the world to produce authentic designs which capture the diverse beauty of nature, culture and entertaining.
Barbary & Oak will showcase its new dinner sets for spring/summer 2025 crafted from stoneware and decorated in beautiful reactive glazes. Reactive glazing is a technique that allows for the creation of unique and visually striking designs that add a touch of artistry to the dining table. The brand will also showcase two new 16 piece cutlery sets in contemporary finishes and new style-led cookware launches across both stainless steel and tri-ply.
Ceramic brands
Featured on the RKW Stand, EH404, will be historic Stoke-on-Trent ceramic brands Wade, Royal Victoria, and Milton Brook. Wade, known for its two-century history, will showcase its revamped iconic fish-shaped water jug in collaboration with local artists, and new dinnerware sets that blend old and new ceramic techniques. Royal Victoria will display its fine bone china collections with inspiration from past and contemporary design. Milton Brook, a century-old mortar and pestle manufacturer, will showcase its latest products at Exclusively this year after the instrumental success at Ambiente and The Inspired Home Show in Chicago.
Sur La Table
Sur La Table has been a staple brand throughout the United States for 50 years, bringing to market its simple ethos, ‘Make good food. Invite people. Do it daily.’ A passion for food and educating the home chef has evolved the retail brand into a trusted institution, which, this year, will see it enter a new partnership with RKW.
Together, they will introduce products that strive for aesthetic excellence and durability across Housewares, Cookshop and SDA. RKW will be joining Pure Table Top at Exclusively on stand EH443 to showcase a comprehensive kitchen collection, featuring tableware, cookware and more.
You can view RKW’s new brands and collections at Exclusively from the 11 – 12 June on stands EH400, EH402 & EH404.
