The ‘curated for media’ Brand Showcase at the 2024 Exclusively Show was billed as being better than ever and proved its point with a 41% uplift in press attendance over the two days of the show.
Day one included phenomenally well attended product demos, while day two saw the debut of the new Press Briefing Lunch.
The Press Briefing featured an introductory presentation from the Exclusively team, a guided tour of the space including brand and product demonstrations and a Trend Showcase presentation from trend forecaster, Scarlet Opus, including a tour of its picks for ‘best of the best’ on-trend products for 2024/25 and beyond.
Brand Showcase curator, Richard Watts explained: “The Brand Showcase is always an exciting opportunity for media and influencers alike, given its reputation for super-accurate predictions of the trends ahead. This year, on day two we welcomed top consumer and trade titles from print and broadcast to their own ‘event within an event’ – and this new feature proved massively popular.
“Throughout the two days, product demos were massive draws including a makeup mini-session courtesy of EKO Home featuring the company’s new LED travel mirror, a lively and massively popular showcase of steam ironing and steam cleaning by Polti, and a personalised apron embroidery feature from Salter.”
The Exclusively Brand Showcase is a ‘capsule event’ which hosts some 200 journalists, bloggers and influencers overall, treating them to a curated edit of the show.
