Hayley Baddiley, global marketing director at Denby tells PH about the year so far and plans for the remainder of 2024.
How has 2024 been so far for your company and the industry as a whole?
Hayley: “As is being seen throughout the homewares market, 2024 is proving to be another challenging period for our sector as consumer confidence is taking longer to recover than hoped, but we are planning for increased demand as we move through the year.”
What has been your highlight of 2024 so far?
Hayley: “The positive response to our new product launches for 2024. The interest in Kiln Blue has been incredible and the timing is right for Denby’s Greenhouse tableware pattern too, which works around the home, in garden rooms and outside entertaining, for dining and gift.”
What are your hopes and expectations for the remainder of 2024?
Hayley: “There are green shoots in the homewares demand profile appearing, especially for brands continuing to offer goods which consumers judge as good investments, although it feels like additional conversion incentives are needed. With our relevant brand messaging, particularly around benefits such as longevity and sustainability credentials, as well as strong new products, Denby continues to weather the storm and is looking forwards to second half strengthening of demand for the tableware sector.”
