Dunelm has unveiled the latest iteration of its Home of Homes campaign ‘Easing Into Autumn’, showcasing its product offering.
The campaign, created by global creative agency Creature London with media support by Goodstuff, is aimed at customers who have shopped with the brand for years, or are about to for the first time.
Running until 3 November, the campaign will run across a wide range of platforms, including TV, BVOD, streaming services, cinema, radio, online, print, digital, social and press.
The campaign is designed to resonate with consumers as they prepare to transition into autumn when we naturally spend more time in our homes. Dunelm’s on-trend, yet accessible homeware solutions can be seen throughout – inspiring homeowners and renters to personalise their living spaces with ease and stylish confidence.
The visual and audio-visual elements of the campaign feature an all-new take on dancefloor classic ‘You’re the one that I want’. Dunelm and Creature London, who have worked alongside each other since 2021, have collaborated with award-winning director Sye Allen of Kode Media. Sye brings a new energy and visual feel to the third iteration of this campaign, which dials up humour and style, ensuring Dunelm stands out in a competitive landscape.
The advert follows the story of a young couple preparing their home ahead of the long winter. We see them magically transported into an awe-inspiring Dunelm space, filled with stylish solutions to help them ease into autumn. After they find the items they want, we’re brought back to their revamped living room, ready to snuggle down for the season ahead.
Josh Dando, creative director at Creature London, said: “It’s great to be back in the studio with Dunelm, creating some sweet harmonies with Sye Allen and his friends at KODE. They understood the assignment from the off and we couldn’t be happier with the outcome.”
Sean McGinty, marketing director at Dunelm, said: “The Home of Homes platform celebrates the quality, style, value and huge range that Dunelm, the UK’s No1 homewares retailer, has to offer. Customers told us about the importance of their home as the nights draw in and they inevitably spend more time inside, and therefore our latest campaign takes an editorial and style-led approach to showcasing that Dunelm has everything they need to help them ease into autumn.
“Incorporating TV/AV, print, digital, social, influencers, press and some exciting partnerships – Dunelm is making it easy, affordable and most importantly enjoyable for the UK to relish their homes this autumn.”
