Debenhams is set to launch international websites in Ireland and Australia as it continues with its online expansion.
Retail Gazette reported that the new websites will go live before Christmas with ‘hundreds of local and international brands’ . It comes as the Boohoo Group-owned digital marketplace reached a total of 10,000 brands on its website.
Debenhams will also introduce a fulfilment service later this year, which its UK brand partners can opt into. The initiative will mean that stock will be stored and dispatched from Boohoo Group’s automated distribution centre in Sheffield, with the option of next-day delivery for customers, compared to brands being responsible for handling delivery.
