OXO’s stand will embody the brand’s core values of purposeful design and uncompromising quality, all backed by the brand’s signature Better. Guaranteed. promise.
Food storage will be a key focus for OXO at Ambiente this year, with new product innovations building on its award winning reputation for airtight storage solutions.
The latest product launches align with current consumer trends, focusing on the rise in home cooking and the growing demand for solutions that reduce food waste. In response, OXO has expanded its storage category with innovative new additions, including Twist & Stack Containers – versatile, stackable options for organized food storage – and Produce Savers designed to extend the life of fresh produce.
Building on last year’s success of the Silicone Reusable Bags, which offered a sustainable alternative to single-use plastic bags, these new products further OXO’s commitment to practical, eco-friendly kitchen solutions.
Ambiente highlights OXO’s commitment to functional design, featuring hands-on demos and exclusive product showcases for retail buyers and industry professionals. Attendees are invited to explore the OXO cooking table, where they can experience the precision and ergonomic design of OXO tools first-hand.
A standout feature is the in-house barista station, offering complimentary coffee as visitors explore the collection. The stand will also host a cocktail reception, showcasing OXO’s stylish, high-performance barware collection.
More details to follow.
“Ambiente provides an essential platform for us to connect with our retail partners and showcase our latest innovations,” said Maria Spagnuolo, senior marketing manager, OXO EMEA. “Every product we introduce is thoughtfully designed to enhance daily routines and meet the highest standards of functionality and design. We look forward to engaging directly with buyers and industry leaders, offering them a hands-on experience with OXO’s latest range while illustrating the real impact of our commitment to quality and innovation.”
Paul Bolton, director of sales, OXO EMEA added: “OXO is experiencing significant growth, and we’re on track to achieve double-digit expansion across EMEA markets. At the heart of everything we do is our commitment to the consumer, ensuring that their needs drive our innovation. We’re actively exploring new product categories that can make a meaningful difference, not just for consumers but also for our retail partners.”
