Ninja, part of the SharkNinja group, has been named as number six in the Top Ten Most Improved Brands in the UK.
YouGov’s Best Global Brands 2025 is based on a survey of over a million customers, and Ninja was the only housewares company to make the list and was joined by British Gas, Octopus Energy, Shell, Uber, BP, Guinness, Evri, Netflix and EDF Energy.
The lists perceives brands based on quality, satisfaction, reputation, overall impression and likelihood to recommend. Ninja increased its score by five points this year.
Lana Sanleandro, chief marketing officer, EMEA, SharkNinja, commented: “Every day, we strive to deliver our customers with the very best quality and value for money, and we’re so delighted to see Ninja recognised by these rankings. The consumer demand we have seen in the UK and Germany for all our Ninja products has been great and the Ninja Creami and Ninja Double Stack XL Air Fryer have been large contributors to this amazing success
“We’re looking forward to building on these foundations in 2025, as we continue to wow new and current customers with Outrageously Extraordinary designs and innovation.”
