The festive season does not have to mean overindulgence, according to Tefal. The brand is running a six-week influencer marketing campaign to show how its ActiFry Genius XL Air Fryer can cook up delicious but healthier festive favourites.
The six-week seasonal focus is part of a year-long campaign where a number of high profile influencers are demonstrating healthy and hearty meals using the ActiFry Genius XL through social media.
ActiFry users will be encouraged to access Actiprogamme, which is 3-part series of curated recipes for different seasons, available on the free ActiFry app.
This digital media campaign will be underpinned with a comprehensive range of specially designed in-store POSM.
Caroline Ross, marketing manager for Groupe SEB said: “During the month of November and December, while it’s easy to get caught up in the celebratory spirit and indulge in a mince pie or two, all of these treats can add up fast, leaving you feeling sluggish and a bit unwell by the time the New Year rolls around.”
She continues: “This campaign aims to encourage and inspire consumers to cook their festive-favourites in the Tefal ActiFry Genius XL. Its combination of the stirring paddle and automatic temperature adjustment makes the most delicious yet healthy roast turkey breast while its large 1.7kg cooking capacity makes cooking for the whole family stress-free.”
Above: Tefal ActiFry Genius XL
