Amazon shoppers are joining Candice Brown, The Great British Bake Off winner and cookery writer, for her online Store Cupboard Christmas Bake-a-long today (Tuesday November 24). The celebrated baker is showing viewers how to create Fruit and Nut Biscotti from kitchen cupboard staples.
The live-streamed bake-a-long is one of the series being hosted by Amazon between November 20 to 30 as the online giant reimagines Black Friday for 2020. Other events include a session on de-cluttering and organising your house, with author Nicola Lewis from This Girl Can Organise.
In addition to its anticipated Black Friday deals including SDAs and housewares, Amazon has also created a Small Business Gift Finder to show support for small businesses.
“In a year where our normal Christmas routines have been turned on their head, we’ve reimagined our Black Friday Deals week to bring more reasons to smile to our customers stuck at home,” said Doug Gurr, Amazon UK country manager. “As well as giving families a helping hand with their Christmas shopping by offering great Black Friday deals for ten days, we are also introducing Black Friday Live with help from some of the UK’s best loved talent to brighten up each night with fun, free at-home workshops and entertainment.
Top: Amazon’s Black Friday Week Banner.