Ambiente 2019 (Messe Frankfurt February 8-12) will unveil its new Halls 12.0 and 12.1 for Housewares & Storage, following some 250m euro investment. The development is part of on-going modernisation, including new infrastructure for data to ensure exhibitors can access “new ways to show products,” said Nicolette Naumann, vice president of Ambiente at a launch event for the 2019 show this week.
Exhibitors from Hall 5s (which has included the likes of Brabantia, Wesco, simplehuman and What More UK) and some of those from Hall 6 will relocate to the new Hall 12 for the next four shows. Meanwhile, the Kitchen Trends (1.1, 1.2) and Kitchen halls (3.0 and 3.1) will be connected to Hall 12 via a new Kitchen and Housewares Express shuttle bus.
Ambiente’s next phase of investment is focusing on Hall 6, with its tabletop exhibitors moving to a Hall 5 location for 2019 while a year of refurbishment is underway. The Hall 5s are due to be part of another 250million euro development after next year’s show.
Ambiente 2019 will welcome 4,400 exhibitors from 88 countries and trade buyers from 168 countries. Highlighting Ambiente’s position as a truly international sourcing destination, Nicolette stated: “53% of buyers are from outside Germany and the number is going up each year.”
The UK is in the show’s top five countries for visitor numbers, after Italy, China and France. Divided into three sections: Dining, Living and Giving, Ambiente’s Dining sector makes up half of the show with around 2,200 exhibitors, from volume sourcing to high end. “We are proud to cover the whole market at Ambiente,” stated Nicolette.
Top: View of the city entrance to Messe Frankfurt, Ambiente’s venue.
