Ambiente 2022 has been cancelled due to the worsening of the pandemic situation worldwide due to the spread of Omicron in Europe and Germany (and resulting travel and contact restrictions). The show was due to take place in Frankfurt from February 11-15 2022.
Despite the optimism for the show at the end of 2021, unforeseen developments include the classification of Germany as a high-risk area and associated travel warnings and international and intercontinental travel restrictions in countries such as India, Japan and the United States, as well as the corresponding quarantine obligations. In response to steadily rising infection figures the new year has brought urgent appeals to continue to reduce contacts to a minimum and to cancel all major events in Germany (including an appeal from the expert council of the German Federal Government).
Commenting on the cancellation of Ambiente, along with other international shows due to take place in January, Detlef Braun, member of the executive board of Messe Frankfurt states: “This decision was anything but easy for us. However, in agreement with large parts of the industries represented at the fairs, it is now our responsibility to take this difficult step. The last few months have been characterised by optimism, energy and ideas to give Christmasworld, Paperworld, Creativeworld, and Ambiente a successful new start after the compulsory break in 2021.
He adds: “Our thanks therefore go to all our partners from the consumer-goods sector, be they exhibitors, visitors, associations or the media, who worked with us on the trade fairs until the very end and, like us, put their heart and soul, energy and passion into staging them.”
There are no plans to postpone the event, as Detlef explains: “Since the trend-oriented order cycles of the international consumer goods industry require an annual event at the beginning of the year, a shift to the second half of the year would not meet the needs of the exhibiting companies and visitors.”
