What More UK displayed new products and branding at Ambiente.
What More is proud that all its products are Made in Britain and that it is the only end-to-end bakeware manufacturer in Europe.
The Wham brand has been revamped, with a fresh and modern new look, plus the British housewares brand, BetterWare was relaunched at Ambiente by new brand owners What More. Betterware has been in people’s homes since 1928 and What More even took some vintage products to show, with a price tag of 25p.
Other new launches across housewares and bakeware included new colourways for the home, Sizzl sausage trays, BetterWare Food Locker, a range of food storage solutions and Stack Ease, a range of stackable oven trays for easy storage.
What More UK marketing and ecommerce director, Jonathan Cliffe commented: “We’ve worked really hard on shaping the future of What More and our brands, to take us forward into the next stage of our growth and development. Being fully Made in Britain is something we’re really proud of, and our customers really appreciate it as a mark of quality and innovation.
“We’re also the only end-to-end bakeware manufacturer in Europe, as we control our own supply chain we can continue to improve quality and reliability for our customers. We had a really successful show in Frankfurt, with excellent feedback on the stand. It will be great to see our new branding and ranges hitting the shelves.”
Owner Andy Holt (pictured) added: “UK producers can compete if the Government doesn’t damage competitiveness. We’re proud to be Made in Britain.”
What More UK manufactures metal and plastic housewares of all kinds, from around the sink items to garden, garage and officewares. What More is a proud member of Made in Britain and exports UK branded goods to 75 countries around the world, in addition to every major UK supermarket and another 1600 independent retailers.
