With 4,660 exhibitors and an increase to around 148,000 visitors with over 170 nations represented, the trio – Ambiente, Christmasworld and Creativeworld – has cemented its position as the leading platform for consumer goods.
From 7 to 11 February, Frankfurt once again became the hub of the international consumer goods industry. Under the motto ‘Meet up at the Market’, businesses from across the globe showcased their offerings – spanning all forms of trade and distribution channels.
“The trade fairs were absolutely outstanding – the halls were packed, networking was buzzing, and the energy was palpable everywhere,” commented Detlef Braun, member of the executive board of Messe Frankfurt. “The global consumer goods industry is facing massive challenges – stagnant markets, structural shifts, and economic uncertainties. That’s exactly where we come in. We’re unlocking new business opportunities and building a global network that strengthens resilience.” Industry experts echo this sentiment.
“In 2025, Frankfurt is more important than ever. In times of general uncertainty, consumers crave beauty and individual freedom, and buyers are actively looking for such trends. This trade fair trio once again brings together all key market players,” said Peter Wüst, managing director of the managing director of the Home Improvement, Building and Garden Trade Association (BHB).
Exhibitors agree: “We had an exceptional Ambiente – our best ever. The best part is the outstanding quality of visitors here in Frankfurt. By far, this is the best trade fair for orders,” said Willo Blome, ceo of Blomus.
International appeal – record satisfaction levels
Ambiente, Christmasworld, and Creativeworld focused on connecting buyers with decision-makers and fostering international business initiatives. The high level of international participation – over 70% – was a key factor in visitor satisfaction. The quality of buyers was also a major highlight.
The top visiting nations after Germany included Italy, China, the Netherlands, France, and the USA. Overall visitor satisfaction rose by another two percentage points compared to the previous year, reaching an impressive 95%.
Ambiente – focus on new growth markets
With the introduction of the premium brand area Interior Looks, Ambiente successfully attracted interior designers, architects and contract furnishers from around the world, strengthening its connection to the furniture industry. Denise Boxler from the Association of German Interior Architects (bdia) said: “Interior Looks and the neighbouring Future of Work area provide strong impulses for both living and working spaces. The targeted networking between manufacturers and planners offers real added value for everyone.”
Another new feature was the expanded offering for the hospitality industry, grouped under the special interest with the same heading. By focusing on the hospitality industry, Ambiente is tapping into a global market with strong demand.
Joana Almeida, country manager Spain at Vista Alegre, noted: “In the HoReCa sector, visitor numbers and quality are top-notch because hospitality holds vast potential.”
Ingrid Hartges, managing director of DEHOGA National Association for Hotels and Restaurants, added: “Ambiente is a unique source of inspiration for the gastronomy, hotel, and catering industries – both nationally and internationally. Trends in gastronomy drive demand among manufacturers and retailers, creating a valuable cycle of innovation.”
With the Hoteliers’ Day dedicated to the hospitality sector, Ambiente has established a successful concept that continued to gain traction this year. More decision-makers from hospitality and contract business sectors recognised Ambiente as a key networking and ordering event. The special presentation The Lounge – Shades of Space by Ambiente Designer 2025 Fabian Freytag once again highlighted the fair’s expertise in design. Artificial intelligence (AI) played a role in both this special showcase and in talks on the Academy stages, serving as a creative catalyst and amplifier of industry transformation.
The one-stop shop in Frankfurt – everyone was there
The full spectrum of specialist retailers was present in Frankfurt. Additionally, major national and international buyers – from Amazon to ZARA – attended the mega trade fair, including ALDI, Carrefour International, Casa International, Compania Comercial Caribe, Coop, Crate & Barrel, Digital Flying Tiger Copenhagen, dm Drogeriemarkt, EDEKA, El Corte Inglés, Fenwick, Fleurop, Globus, Hans Segmüller, HADI Enterprises, Hornbach, IKEA, Jaeyoung Trading, Lidl, Lulu Group International, REWE, Sainsbury’s, Tesco, The Loft Japan, The One Total Home Experience, The TFG Group and Zalando.
Sustainability as a guiding principle
Sustainability was a central theme across all three leading fairs, highlighting the industry’s responsibility for future-proof concepts. Marking its tenth anniversary in 2025, the Ethical Style programme once again demonstrated the increasing importance of sustainable product solutions. While 198 exhibitors were awarded the Ethical Style label in its debut year, the number has now grown to 354 across all three fairs – clear proof of the growing awareness of resource-conscious business practices.
NEW: Trade fair dates 2026
The simultaneous hosting of Ambiente, Christmasworld, and Creativeworld has proven successful for both exhibitors and visitors. Consequently, the three flagship fairs will continue to take place together on the Frankfurt exhibition grounds. All three leading trade fairs will start on the first Friday of February.
Ambiente/Christmasworld: 06 to 10 February 2026
Creativeworld: 06 to 09 February 2026
