Ambiente is one of the largest international trade fairs for consumer goods, bringing together buyers and suppliers from all over the world for five days and one man in particular is very excited to be back.
Thomas Kastl, director for dining for Ambiente said: “Personal exchange is more important than ever at the moment. There is a great sense of euphoria among the exhibitors who will be at Ambiente 2023. They are full of anticipation.”
Thomas continued: “Ambiente is simply the world’s biggest consumer-goods fair where exhibitors want to show their new products. They are looking forward to having this fair again as a contact platform, especially internationally.”
Given the global backdrop of economic uncertainty and rising costs of energy there will still be around 4,500 exhibitors combined at the three shows, with around 1,770 in the dining area.
“The dining area at Ambiente is the big stage for everything that makes cooking and household chores easier and eating more enjoyable,” said Thomas. “From 2023 on, we will be presenting this segment in its entirety in the West Area in Halls 8 to 12. In doing so, we have aligned the new structure to the realities of the market. In the last few years in particular, a number of new, major themes have developed. For example, areas such as baking, storage containers and drink bottles have become much more important. These products are found together in the new structure.”
And although the organisers cannot predict the visitor numbers, registrations so far look promising according to Thomas: “After a two-year enforced break, retailers are yearning more than ever for a physical live experience. In the international fairs we have had in Frankfurt already, we have seen a very high level of participation by international buyers. And we expect the same at Ambiente 2023.”
