The episode featuring Ambiente of the globally recognised design TV series, will air on the CBS News Streaming Network at 7.30pm on Saturday 12 November, 2022. In addition, Ambiente will feature in the first Europe ByDesign series which will launch in 2023.
Together the organisations will combine Ambiente’s focus on outstanding design, with ByDesign’s experience with storytelling on screen. The episodes will focus on Ambiente’s mission of sustainability, responsible design and production, craftsmanship, advanced technology and global style, complimented by the fresh perspectives of the series’ hosts.
Detlef Braun, member of the executive board, Messe Frankfurt, commented: “I think design nowadays is a very democratic product, so therefore it is very good to have this discussion in front of a big audience. I think that’s the beauty of America ByDesign.”
Julia Uherek, vp of consumer goods fairs, added: “We are excited to embark upon this adventure in collaboration with the ByDesign team. After all, where better to find good design that at the trade fair with the leading consumer goods brands in the world – Ambiente? It happens in Frankfurt every February and we want to share the excitement with our global audience.”
ByDesign co-founder, Mike Chapman, concluded: “More and more, audiences want to know how products are created and are genuinely interested in how design can improve their quality of life. Messe Frankfurt and Ambiente are at the forefront of this movement.
“ByDesign brings a globally recognised style of design-storytelling, and we are thrilled to partner alongside an organisation with an unrivalled legacy within the design community and beyond.”
Top: from left: Mike Chapman, executive producer America ByDesign, Una Maybin, head of production, America ByDesign, Julia Uherek, vice president, Messe Frankfurt Exhibition, Scott Henderson, designer and presenter, America ByDesign
