The Ambiente Trends presentation – researched and curated by the design studio Stilbüro bora.herke.palmisano on behalf of Messe Frankfurt – will provide valuable insights and new perspectives at the Frankfurt show, which returns from February 11-15 2021.
“After a long period in a state of emergency, we are ready for a new beginning. The last one and a half years have fundamentally changed our social and economic behavior. This is also reflected in Ambiente Trends 22+,” emphasises Philipp Ferger, vice president consumer goods fairs at Messe Frankfurt.
The three themes developed by Ambiente Trends 22+ are: remedy solving + clearing, identity knowing + making, and lively improving + liberating.
The theme ‘remedy solving + clearing’ recognises the home as the most important haven of tranquility, which should have an enlightening effect and provide new zest for life. It embraces bio-based or recycled materials, futuristic surfaces and light and airy colours, with innovative materials that make sustainability the ‘new normal.’
The ‘identity knowing + making’ theme reflects natural living, with surfaces and materials that are based very closely on nature. It recognises a new appreciation of craftmanship and provenance.
Meanwhile, ‘lively improving + liberating’ gives our home an optimistic new dynamic, using strong colours, distinct graphic contrasts, and artistically designed products. Summery, luminous tones bring warmth for this dynamic living theme.
The three trends will be illustrated at Ambiente using products from exhibitors. More on Ambiente Trends 22+ can be seen at www.ambiente-trends.com.
Top: Ambiente Trends 22+ (including ‘remedy solving + clearing’) were discussed by by the design studio Stilbüro bora.herke.palmisano at a recent press conference.
