The Ambiente Trends presentations was one of many highlights of Consumer Goods Digital Day (Tuesday April 20), organised by Messe Frankfurt. The online event provided its 3,658 participants from 93 countries with valuable insights for the future of retail. Cookshops and housewares retailers were among those joining the event, which saw 59% of its audience from outside Germany.
The “rediscovered picnic” was one of the topics discussed by trend experts Annetta Palmisano and Claudia Herke (of stilburo bora.herke.palmisano), who emphasised that the “outside is massive” as an “extended living space.” Elaborating on the ‘Related to nature’ trend, Annetta pointed out that the “boundaries between indoors and outdoors are becoming blurred.”
Consumers are keen to bring natural elements indoors – an example is a carafe made from sustainable materials by Studio Lapatsch Unger (pictured) – as well as spending more time eating outside. Annetta thinks that the pandemic practice of ordering restaurant takeaways will continue after the pandemic, boosting demand for ‘food on the go’ products such as Black + Blum’s Glass Lunch Bowl.
Claudia talked about the emotional ‘Love of Home’ trend, with soft pastel shades in evidence in tableware such as the PalmHouse X Collection by Stefanie Hering for Hering Berlin.
Meanwhile, the ‘Notion of Redo’ trend sees plastic waste re-interpreted and the continuing search for more sustainable solutions, including ceramics by Studio Yoon Seok-Yeon. The later uses wood resin as a lacquer for tableware rather than glazing with fire, making the pieces ultimately recyclable.
Commenting on the successful day, Detlef Braun, member of the board of management of Messe Frankfurt stated: ” “What we could not – and did not want to – replace at the Consumer Goods Digital Day is the personal encounter at our trade fairs. Rather, after more than a year of the pandemic, we have satisfied the hunger for inspiration, business exchange and order for the moment.”
Future editions of Ambiente (which returns to Frankfurt from February 11-15 2022) will be supplemented by digital platforms.
Presentations from Consumer Goods Digital Day will be available on the Conzoom Solutions knowledge platform HERE
Top: Consumer Goods Digital Day was presented by four trade shows including Ambiente.
