The easy fill Perfect Pour range comprises of two water filter jugs and an eight litre water dispenser from the leading water dispenser and filtration specialist.
Developed using consumer insight and feedback, with 80% of those surveyed expressing a desire for a water filter jug which is easier to fill and pour from, Perfect Pour jugs feature an easy-fill sliding fill lid, situated at the front to allow quick and easy top up.
The new jugs dispense at less of an angle than traditional products, delivering a consistent flow with no glug or drip. Aqua Optima has also added an ergonomic handle to aid the smooth pour and prevent wrist strain.
Featuring a sleek, modern design with two colour options – blue and teal, the jugs and dispenser fit in most UK fridges and the entire range is dishwasher safe.
Available in spring 2023, the water dispenser features a built-in elevated stand to allow it to be used on counter tops, a sliding front fill lid which eliminates splashing when filling, plus a nested jug to simplify refilling. It also features dual filters for fast filtering.
The range is fitted with Aqua Optima’s Evolve+ filter, with its unique five-step filtration system, removing impurities from tap water up to three times faster than the leading brand. The BPA-free filter reduces high levels of limescale and chlorine, and is 100% recyclable as part of the partnership with TerraCycle.
Perfect Pour is the first of Aqua Optima’s products to be manufactured in a new solar-powered factory, as part of the company’s commitment to sustainable manufacturing.
Laverne Eldridge, head of category and sourced goods at Aqua Optima, commented: “We listened carefully to our consumers in order to develop Perfect Pour and introduce some real innovation into the water filter jugs and dispenser market.
“This collection answers consumer demand for an easier fill and pour and it is really elegant and compact, which means it looks right at home on the dinner table.”
