The Bake-O-Glide from Falcon Products introduced a new logo at the recent Exclusively Housewares, in addition to the launch of several innovative new lines. These included an Induction Hob Protector, Silicone Baking Mesh Mat, Silicone Mesh Cooling Rack Liner, Silicone Macaron/Meringue Mat, and RGB (red, green and blue) Primary Liners. The brand also rolled out new eco-friendly packaging.
“Since our family business was established almost 30 years ago, our Bake-O-Glide brand has been at the heart of Falcon Products’ portfolio and has become a top selling indispensable partner to chefs and bakers worldwide,” comments Gary Downham, Falcon Products md.
“Reinforcing the strength of the brand, the new Bake-O-Glide logo was introduced at Exclusively Housewares in June and displays a retro look similar to the original logo and with a nostalgic nod to the past when the brand originated.,” continues Gary. “The old logo, which was around for an amazing 27 years, had become something of an icon in its own right, however our new logo, whilst retaining that same ‘instantly recognisable look’ gives the brand a re-fresh and is also more suited to today’s print and online applications.”
Top: The new logo.
