Barkers – the family owned department store in Northallerton High Street – is celebrating Christmas with a good helping of pink tinsel, neon lights and prosecco for its customers. The design concept of ‘Fizz Bang Pop’ is reflected in window and in-store displays as well as in a new Christmas magazine.
In its first two weeks, over 3000 copies of the Christmas magazine were given away in Barkers and its sister store, Barker’s Home (on the outskirts of Northallerton), in addition to being emailed as a PDF version to 23,000 Privilege Card Holders. It is the retailer’s first Christmas gift guide since 1989.
“The concept and design of the magazine has all been done in house, including the photoshoots for products with the pink tinsel,” explains Bridie Wilkinson, Barker’s social media coordinator. “The design fits within our store concept, based on the idea of partying, champagne, retro tinsel, neon and a bit of pink Lame (borrowed from Gucci!).”
The magazine includes Le Creuset’s Flavour Revival advertisements and a cocktail shaker (from KitchenCraft’s Artesa range) on the front cover’s ‘Gifts for him.’ Bridie confirms that it is increasing sales and awareness of products, and driving new customers to the Christmas department at Barkers Home. The publication’s ‘Spot Disco Santa’ competition – where customers can win a £100 voucher for finding the hidden Santa – is also proving very popular.
Continuing the festive theme, Barkers’ customers flocked to a late night shopping event on Friday (November 15). Managing director Charles Barker told HousewaresNews.net: “The store was exceptionally busy. There was a real buzz around the store, and we’ve had lots of positive feedback from customers.”
The event coincided with the switching on of Christmas lights in the High Street. Inside Barkers, customers enjoyed prosecco, mince pies and live music.
Meanwhile, displays at Barkers Home are also reflecting the Christmas party theme with tinsel, paper chains and the festive message of: ‘Is your home party ready?’
Top: Christmas lights at Barkers, Northallerton.
