Barkers on the SDA boom

Sharon Wake and Geraldine Burke, buyers/managers for Cookshop at the independent department store Barkers of Northallerton reflect on trade since lockdown was eased:

“Business has generally been good since reopening after lockdown. When we re-opened in June, we were overwhelmed with the footfall throughout Cookshop. Nobody knew quite what to expect so we have been pleasantly surprised.  We feel that because we are in a rural market town, some customers feel safer shopping in this environment than in a busier city centre. Barkers has been doing everything it can to make customers feel safe and has publicised this on social media.

Above: Staff members of Barkers thank customers for supporting Northallerton’s local shops.
Above: Staff members of Barkers thank customers for supporting Northallerton’s local shops.

Kitchen electricals were very much in demand especially food mixers, which were flying off the shelves in the first couple of weeks as everyone seemed to have taken up home baking throughout lockdown. On the whole, all our kitchen electricals are selling really well although we are finding it increasingly difficult to get hold of stock now. Bakeware and cookware are also trading up on last year but again we are now finding it tough to buy all the stock we need. Another area where we have seen an increase in trade is on coffee machines – many people really missed good coffee during lockdown.

“Customers have accepted the changes to how we shop, although there are occasions when we have to remind them about social distancing and standing behind the screens at the till points.

“It has slowed slightly since face coverings became mandatory. All the members of staff are wearing masks and visors despite it not being required of us. It was felt it gives a more consistent message if we do. Unfortunately, it seems as though they are here to stay for the foreseeable future. We feel that the customers will adapt to this new normal, as we all have to do.”

 

Top: Barkers is showing that it is taking all necessary precautions to keep customers and staff as safe as possible during the Covid-19 pandemic.

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