The new Christmas advertisement from Visa is a rallying call for consumers to shop at bricks and mortar independent stores situated in local high streets. It features a heartfelt rendition of Queen’s classic ‘Somebody to Love’ sung by various independent retailers, including homewares stockists. See https://www.visa.co.uk/campaign/whereyoushopmatters/
Indie cookshops and housewares stockists can now get involved by entering the competition that Visa is running to help spread love for the high street and its hard working businesses.
Visa is challenging independent retailers to make their own 30” second version of its Christmas advert by singing along to Queen’s ‘Somebody To Love’ and then sharing their video publicly using the @VisaUK handle and the hashtag #WhereYouShopMatters on Twitter and/or Instagram feeds.
The full terms of the competition can be found at https://www.visa.co.uk/campaign/christmas2019-copycat/.
Meanwhile Bira is supporting the campaign by sharing Visa’s ad with its members.
Top: Homewares stockists are among the independent retailers in Visa’s Christmas ad.
