With visitor numbers up by 10%, show director Simon Boyd stated: “The 2018 Exclusively Show has exceeded even our high expectations.” Reflecting on the many successful elements of Exclusively Housewares and Electrical (June 12-13 Islington) Simon said: “A sell-out show of leading proactive exhibitors, the new initiatives with bira and Sirius, an informative BHETA sponsored seminar programme, the growth of the brand showcase for consumer journalists and bloggers, and the inspirational Scarlet Opus trend displays all contributed to our best show ever.”
Over 150 leading exhibitors included 32 new exhibitors in housewares, tabletop, and small domestic appliances. Mark Newbould, md of Metaltex reported: “We had many encouraging conversations and did some fantastic business, proving that there is great potential in the UK market.” New exhibitor, Füri’s brand manager, Tom Groundes-Peace commented: “Launching at the Exclusively Housewares Show gave us the opportunity to showcase our new knives and knife blocks, as well as the chance to encourage visitors to experience the unique handle design for themselves.” In The Exclusively Electrical hall, Helen Simpson, marketing manager UK & Ireland, KitchenAid SDA acknowledged: “The show is an excellent platform to reach buyers from key sectors.”
The new partnership with bira reaped rewards, contributing to stronger attendance from independents and sales of over £30k, which were directly attributed to the bira bonus voucher.
In its second year, The Brand Showcase (situated in the Press Office) was enjoyed by a record number of high quality journalists spanning a wide range of consumer titles. The capsule show contained highlights from double the number of brands compared to last year.
Exclusively’s seminars, including Scarlet Opus’ trends insights, attracted the crowds. Will Jones, BHETA Director of Housewares reflected: ‘The reputation of our seminar programme builds, returning the largest turnout in recent years; in some seminars there was standing room only!’
Top: Celebrity baker, Juliet Sear visited Exclusively Housewares, pictured on the NordicWare stand with PH’s Jo Howard and NordicWare’s Pauline and Marcus Findlay.
