BHETA welcomes VAGGROUP

Housewares and garden wholesaler, VAGGROUP Group has joined BHETA. 

Founded in 2019 as a specialist in high quality pet care products from global brands, the company has transitioned into a wholesaler and distributor of fast-moving consumer goods (FMCG).

Today, VAGGROUP’s portfolio spans from pet and veterinary to garden and farm supplies, home and kitchen goods, food products, and sports goods. Each category has been chosen with the intent to provide quality and value, ensuring every new offering met the evolving demands of customers.

Based in Northampton, the company’s plans include leveraging technology to enhance distribution networks, exploring eco-friendly and sustainable product options, and expanding reach into export.

The wholesale programme is open to retailers, resellers, and distributors.  Supplier clients now include 200 brands including the likes of Braun, LG, and Dyson.

Seema Grantham, BHETA’s sector manager for housewares said: “VAGGROUP provides excellent warehousing and inventory management processes which our housewares and garden clients may well find valuable. I am delighted to welcome the company to BHETA.”

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