As consumers, retailers and the Government all make demands for more sustainable alternatives to previously accepted standards of packaging, BHETA (the British Home Enhancement Trade Association) is hosting a member webinar to discuss the current issues and best methods of approach.
Taking place on Zoom on Tuesday June 8 at 2pm, Tracy Sutton and Sarah Greenaway from the sustainable packaging consultancy, Root will provide insights into the changing marketplace. They will look at sustainable packaging strategies to ensure a positive brand future.
Root works in partnership with many UK companies to create low-impact circular packaging solutions and blueprints for business sustainability, and has delivered projects for Diageo, Pukka and PepsiCo. As an independent consultancy it can critique all aspects of the packaging cycle objectively. From legislation to implementation, it prides itself on providing clear, workable and immediate actions.
Root was founded by Tracy Sutton in 2013 to help organisations use less and focus on becoming regenerative, inclusive, and kinder. Tracy is a regular speaker at international conferences and a respected commentator in national and trade media. Meanwhile, Sarah combines an extensive
commercial background with thirty years’ experience working in sustainability, retail and brand development for brands including Boots, Kingfisher and Simplyhealth.
BHETA’s chief operating officer, Will Jones commented, “Consumers are increasingly choosing brands who operate responsibly in all areas including packaging – this issue is no longer just a question of compliance. In addition, retailers such as Tesco have introduced demanding packaging standards and the Government is introducing extended producer responsibility and significant cost pressures with the 2022 Plastic Tax and a proposed revamp of the Packaging Waste Regulations. As a result, this is a very timely webinar giving BHETA members the opportunity to discuss their options with independent consultants who have considerable experience in suggesting appropriate, achievable solutions from an independent perspective.”
To register and for more details of BHETA and its business support services, retailer networking events and market data, visit www.bheta.co.uk or contact Helen Farnell at the BHETA Member Services Team on 0121 237 1130 or alternatively, email on hf@bheta.co.uk.
Above: Root’s website highlights the circular economy in action at cosmetics brand Lush.
