BHETA’s (British Home Enhancement Trade Association) popular quarterly retail data service now features live links to all the product groups represented in the four categories detailed in the association’s online Retailer Zone.
This latest refinement to BHETA’s quarterly presentation of GfK’s most recent EPOS data enables BHETA members to check where their ranges sit in relation to national statistics instantly and easily.
Circulated in infographic form, the BHETA GfK Quarterly POS Index is available to members on an exclusive basis thanks to the trade association’s partnership with research and data provider GfK.
The latest batch of EPOS information featured value growth more or less across the board (even if volumes are down); evidence that many consumers now seeking out the best available products. There is also a demonstrable increase in the importance of comfort and simplicity when looking at popular types of products.
The Retailer Zone features information from all suppliers who are BHETA members across the home enhancement, home improvement and garden sectors, and provides a real-time search function – by product category, by brand and by supplier. The industry tool (accessible from laptop, tablet or phone) enables retail buying teams to find inspiration for future listings as well as product and supplier details.
BHETA is at Spring Fair in Hall 9 (B40-C31), with a space for its members to meet and catch up on industry news and BHETA’s events programme.
Top: Image of BHETA’s Retailer Zone.
