Bira Direct has launched new ‘Range Builders’: a series of co-ordinated product ranges for retailers, which are based on the latest trends and topics that consumers are talking about online. Bira’s cookshop and housewares members can use the campaign to create their own impactful collections.
For example, using insight from trend forecaster Trend Bible, Bira Direct has created ranges based on ‘a Meaningful Life’ –which focuses on Japanese style cookware, wellbeing, wellness and calm. The ‘Italian Suite’ is also available, which has products with clashing colours and creative prints.
Range Builders can be found at biradirect.co.uk.
Top: Bira Direct introduces new Range Builders.
