The British Independent Retailers Association is championing the high street with its second consecutive ‘Show Some Love’ campaign.
The association is aiming to strengthen the love shown to the high street thought the initiative, which is set to coincide with Valentine’s Day. The initiative encourages both in-store and online shopping, emphasising the importance of supporting local businesses.
Open to all retailers, BIRA is offering a bundle of resources and information, irrespective of membership status, including social media posts, posters and a complimentary guide on effective customer marketing.
Andrew Goodacre, ceo of BIRA, commented: “We know that the high streets and our shops need additional support in the face of anticipated challenges in 2024. Recognising the upcoming hurdles, we want to offer extra support to our indies.
“Valentine’s Day marks a pivotal moment in the new year’s calendar for retailers, and this campaign aims to empower them to market themselves more effectively than ever.”
The campaign will also be supported by BIRA with the campaign tag #BiraShowSomeLove which will also help further boost social media reach and coverage in each retailer’s area.
