BIRA encourages consumers to ‘Show Some Love’ to indies

The British Independent Retailers Association is championing the high street with its second consecutive ‘Show Some Love’ campaign.

The association is aiming to strengthen the love shown to the high street thought the initiative, which is set to coincide with Valentine’s Day. The initiative encourages both in-store and online shopping, emphasising the importance of supporting local businesses.

Open to all retailers, BIRA is offering a bundle of resources and information, irrespective of membership status, including social media posts, posters and a complimentary guide on effective customer marketing.

Andrew Goodacre, ceo of BIRA, commented: “We know that the high streets and our shops need additional support in the face of anticipated challenges in 2024. Recognising the upcoming hurdles, we want to offer extra support to our indies.

“Valentine’s Day marks a pivotal moment in the new year’s calendar for retailers, and this campaign aims to empower them to market themselves more effectively than ever.”

The campaign will also be supported by BIRA with the campaign tag #BiraShowSomeLove which will also help further boost social media reach and coverage in each retailer’s area.

MORE NEWS
Copy of Progressive Preschool featured image (14)
 
BIRA has condemned yesterday’s (30 October, 2024) budget as the most damaging for independent retailers in recent memory. ...
Copy of Progressive Preschool featured image (2)
 
Spring Fair needs your help to bring together a Hall of Fame compilation of memories, pictures and great stories from the show’s 75-year history....
Copy of Progressive Preschool featured image (13)
 
Saladmaster UK, a division of Regal Ware, has announced its membership of the Federation of the European Cookware, Cutlery, and Housewares Industries (FEC). ...
Copy of Progressive Preschool featured image (12)
 
The upcoming Digital Academy event is a unique opportunity for retailers who want to focus on sustainability when ordering their product range....
Copy of Progressive Preschool featured image (11)
 
New research reveals that under half (43%) of families sit down and eat together and a third of people eat their daily meals on the sofa. ...
Copy of Progressive Preschool featured image (10)
 
The award was a result of Lakeland’s Future Ready initiative over the last three years, showcasing transformation and innovative thinking within the business....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.