BIRA has commented on the low footfall figures in December, reported by BRC Sensormatic IQ Footfall Monitor.
The association said that the latest figures are indicative of what a challenging year 2023 was for shop owners. The report showed that total UK footfall decreased by 5% year-on-year in December. High Street footfall decreased 4.2% year-on-year, retail parks saw a decline of 4.8%, and shopping centre footfall decreased by 7.4% in the month.
Andrew Goodacre, ceo of BIRA, commented: “These footfall figures are very disappointing and confirm what a challenging year it has been for so many independent retailers. The only silver lining to this footfall cloud, is the fact that high streets have done better than other locations, showing that people still prefer to visit shops on the high street.
“As well as needing some luck with the weather, looking into 2024 we need the government to focus on improving consumer confidence. This can be achieved through ensuring financial stability and focusing on economic growth. We also need to recognise that whilst online is an important part of retail these days, more than 70% of all retail purchases are still in shops. High streets are still integral to communities and local economies throughout the UK, and so we need to see continued investment in these all-important locations.”
Helen Dickinson OBE, BRC chief executive, said: “December’s heavy rain left many shoppers reluctant to brave the elements, who instead opted to browse online before making final purchases, or shop online altogether. This led to a substantial decline in footfall levels compared to December 2022, when there was significant pent-up demand for in-store shopping post Covid-restrictions. Some cities, such as Edinburgh, bucked the trend, and saw footfall levels rise in December thanks to recent investment in new, exciting shopping destinations.
“With a general election on the cards later this year, we are calling for the political parties to set out a clear and cohesive plan for retail in their manifestos. This plan must take account of the regulatory cost burden and broken business rates system which are limiting business investment and growth. Ways also need to be found to create thriving shopping destinations and drive customer footfall back up again in 2024.”
