The buying group of the British Independent Retailers’ Association (bira), bira direct’s campaign for 2018 is offering its members a growing range of trend-based offers from the 180 suppliers and 2000-plus associated brands in the bira direct group, all with the aim of increasing footfall to independent retailers.
The campaign focuses on specific products, the colour trends for late 2018 and the increasingly popular emphasis on taking an eco-friendly approach, both in terms of products and the packaging they come in.
Managing director of bira direct, Jeff Moody commented: “Not only have we been negotiating with suppliers on members’ behalf to provide great deals, we have also asked for their thoughts on the big sellers for this Autumn and Christmas, along with the trend-setters, helping retailers take advantage of all the research these brands have put into creating their latest products.”
bira members will find offers and trends from suppliers in the cookware, homeware, DIY and hardware, gifting and lifestyle sectors.
Top: An image from bira direct’s Footfall Drivers campaign in the run-up to Christmas.
